How to Pitch

TV pitching season is swirling around me.  In all the chaos, I find that even I have to remind myself the basics of how to pitch.  Here are the stages of a pitch meeting:

1) Warm up the room.  Watch for their signal to begin.

2) Prepare their listening.

3) Tell them the single most important element of your project.

4) Listen to their response.

5) If invited, give them the highlights of your story, chronologically and briefly.

6) Create an opening for their input and allow a real conversation.

7) Clarify follow-up.

Every meeting you take will have these elements in it.  You need to be comfortable and confident with each stage.

I’ll take each one separately over the next couple of weeks, but for now, I leave you with the idea of reframing the pitch in your own mind.  You are not out there to sell.  This is not about you against them.  Sure, you’re putting on a bit of a dog-and-pony show, but at heart you are honestly sharing a project you love in the expectation that they will love it, too, and want to play with you.  There’s a great energy that comes with that – and it is a completely different energy than the one that comes with desperation or salesmanship.

There is joy here.  Have fun!


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