My super-talented friend Lisanne Sartor is in the AFI directing workshop. She’s raising money to shoot her short film, “Six Letter Word,” which she wrote and will direct. You can hear her talk about crowdfunding on The Lady Brain show or check out her Indiegogo site here. It’s a terrific script and a great project about an autistic boy and his flawed but tenacious mother who loves him just the way he is.
It’s also a smart brand.
Let me start off by saying that Lisanne didn’t deliberately brand her film. She just wrote the best damn script she could on a subject she’s passionate about. But what it has meant is that, when it comes to generating money and buzz, she doesn’t need to focus exclusively on the small segment of the population which either loves A) her or B) short films. She doesn’t blog only about the film or only about filmmaking. She widens her message and her potential audience because she shares her deep connection – to motherhood and to the challenges of autism – with every post.
Whether you’re writing a book or a film, build your work around your passions. Plug into the community of people who also share your interests or concerns. It’s not just about building a career, it’s about having a voice, about saying something that other people believe is worth hearing. There are a lot of people who feel voiceless – who *are* voiceless and underrepresented. Be their voice. Genuinely connect with your shared passion. Be their champion.
What are you passionate about, other than writing?