Branding Your Passion

My super-talented friend Lisanne Sartor is in the AFI directing workshop.  She’s raising money to shoot her short film, “Six Letter Word,” which she wrote and will direct.  You can hear her talk about crowdfunding on The Lady Brain show or check out her Indiegogo site here.  It’s a terrific script and a great project about an autistic boy and his flawed but tenacious mother who loves him just the way he is.

It’s also a smart brand.

Let me start off by saying that Lisanne didn’t deliberately brand her film.  She just wrote the best damn script she could on a subject she’s passionate about.  But what it has meant is that, when it comes to generating money and buzz, she doesn’t need to focus exclusively on the small segment of the population which either loves A) her or B) short films.  She doesn’t blog only about the film or only about filmmaking.  She widens her message and her potential audience because she shares her deep connection – to motherhood and to the challenges of autism – with every post.

Whether you’re writing a book or a film, build your work around your passions.  Plug into the community of people who also share your interests or concerns.  It’s not just about building a career, it’s about having a voice, about saying something that other people believe is worth hearing.  There are a lot of people who feel voiceless – who *are* voiceless and underrepresented.  Be their voice.  Genuinely connect with your shared passion.  Be their champion.

What are you passionate about, other than writing?


2 thoughts on “Branding Your Passion

  1. I love that last paragraph with a passion. (lol) As a teen, I feel helplessly voiceless and caught under the traffic of all the successful adults. I have my aspirations too! I enjoy being the leader in a classroom setting, and am a part-time babysitter, but have a rough time connecting socially in a sleek way that would make me my peers’ champion. I must be a puberty thing. Even so, wouldn’t that be even more astounding if a hormonal teen were to rise above the traffic and do something momentous and made her peers proud to belong to the same generation! … these are just words though. The reality of doing such things is in your writing above. Thank you for sharing, and making me dig down the ‘ole philosophy tunnel.

  2. Oh, Sydney, I hate that you feel voiceless! Clearly, you do have a voice. Don’t worry about speaking for your teen peers. Just care about speaking for yourself and your commitments. That’s really the heart of pitching or branding or whatever you want to call it. It’s about honesty and clarity – and it all starts by getting clear ourselves about what we want to say.

    So you like to be a classroom leader and a babysitter – and obviously you write with a philosophical edge! What else do you love? What are you passionate about? Don’t worry about your peers (yeah, I know, 20-20 hindsight is a brilliant thing, wish I could’ve done that in high school). And give yourself time to figure out what really matters to you.

    Thanks for connecting here!

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